Řízení vztahu se zákazníky a společenská odpovědnost podniku

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Title in English Customer relationship management and corporate social responsibility
Authors

KLAPALOVÁ Alena

Year of publication 2010
Type Article in Proceedings
Conference Ekonomika a management organizací – výzkum, výuka a praxe
MU Faculty or unit

Faculty of Economics and Administration

Citation
Web http://is.muni.cz/do/econ/soubory/katedry/kph/3915224/sbornik2010.pdf
Field Management and administrative
Keywords corporate social responsibility; image; stakeholders; customers;customer relationship management
Description Paper presents particular results of inquiry focused on finding the factors of competitiveness of the companies carrying business in the Czech Republic primarily in the sphere of commerce and services with the aim to answer the question if in the surveyed companies can be the connection between the chosen factors of the corporate responsibility and chosen factors of customer relationship management found.
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