Persvazivní moc barev v bulvární sportovní publicistice
| Title in English | Persuasive power of colours in tabloid sports journalism |
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| Authors | |
| Year of publication | 2016 |
| Type | Article in Proceedings |
| Conference | Slavica iuvenum XVII. : Mezinárodní setkání mladých slavistů |
| MU Faculty or unit | |
| Citation | |
| Web | Mezinárodní setkání mladých slavistů |
| Field | Linguistics |
| Keywords | stylistics; analysis; persuasion; nonverbal means; tabloid; sports journalism |
| Description | The article deals with one of the non-verbal elements - colours - in a tabloid sports journalism. On specific cases shows how the colors involved in the process of persuasion and how they affect the shape style tabloid sports journalism. |
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