Matematický model řízení konkurenční výhody dominantní firmy (Stackelbergův model oligopolu) – formulace hypotézy.
| Title in English | Mathematical model of the competitive advantage management (dominant firmy, Stackelberg oligopoly model) – hypothesis formulation. |
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| Authors | |
| Year of publication | 2014 |
| Type | Article in Proceedings |
| Conference | 9. mezinárodní vědecká konference – „Nové trendy 2014 – New Trends 2014" |
| MU Faculty or unit | |
| Citation | |
| Field | Management and administrative |
| Keywords | modeling–competitiv advantage-oligopoly-BEP-hypothesis |
| Description | The aim of this paper is (using a mathematical model) to formulate a hypothesis that explains seemingly irrational competitive behavior of dominant firm in an oligopoly situation. The dominant firm in this situation is not used the price competition to gain a competitive advantage. Reason for this focus of paper is a widespread belief that discussed two competitive advantages are among considered competitors divided "fairly" - one of them to a dominant firm, the other to a company from the competitive fringe. The paper proves that the business reality differs significantly from this symmetric perception of the competitive advantage. The firm from competitive fringe is disadvantaged due the price control. Methodological basis of the contribution consists of a literature review. They are also used standard analytic-synthetic procedures. In a significant degree is used the potential of breakeven point analysis (mathematical model). The main result of this paper is formulation of the hypothesis, which explains why the dominant firm in a given situation (Stackelberg oligopoly model) does not need to obtain a competitive advantage by use reduction of the price. The proof of this hypothesis will be presented, due to the limited extent of the contribution, in a subsequent publication. |