Competitiveness of firms, performance and customer orientation measures – empirical survey results

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Authors

KLAPALOVÁ Alena

Year of publication 2011
Type Article in Periodical
Magazine / Source Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
MU Faculty or unit

Faculty of Economics and Administration

Citation
Field Management and administrative
Keywords competitiveness competitive advantage performance customer orientation measures
Description The purpose of the paper is to presents results from two empirical surveys concerning selected factors which can be connected to customer orientation, performance and competitiveness of firms.The purpose of the surveys was also to reveal potential differences between sectors arising from not only the different influences of internal but as well as external environment.
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