Reverzní logistika z pohledu vrcholového managementu a specialistů

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Title in English Reverse Logistic: opinions of executive managers and logistics
Authors

ŠKAPA Radoslav KLAPALOVÁ Alena

Year of publication 2010
Type Article in Proceedings
Conference Ekonomika a management organizací - výzkum, výuka a praxe
MU Faculty or unit

Faculty of Economics and Administration

Citation
Field Management and administrative
Keywords top management; perception of barriers; reverse logistics; reverse flows
Description The barriers to reverse logistics, i.e. the factors limiting the development of reverse logistics and effective management of reverse flows, were researched by questioning of firms corporate representatives in several research projects. The drivers of reverse logistics are elicited analogically. The article points out weak aspects of this approach. On a sample of 102 firms the differences between opinions of executive managers and logistic specialists concerning reverse flows are indentified.
Related projects:

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