Assumptions and Opportunities for Tourism Development

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Authors

ZVARA Jan UHNAVÁ Markéta

Year of publication 2010
Type Article in Proceedings
Conference New Economic Challenges
MU Faculty or unit

Faculty of Science

Citation
Field Earth magnetism, geography
Keywords Tourism; Urban Cultural Tourism; City of Brno; Cooperation; Development; Trends
Description Tourism as one of the most important sectors of the world economy significantly affects the view on the strategic development of cities and regions. The increasing attention is paid to this sector. This article briefly indicates the necessary conditions and opportunities for tourism development in the city of Brno and describes forms of managing of this important field of the local economy. The need for true cooperation among subjects interested in tourism is even more important than in other areas. The global trends in tourism fundamentally affect development of tourism in the city of Brno. For local government it is necessary to realize the importance of impact of tourism to the economic prosperity of the city / region and to create a clear identity of the destination.
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