Důvody angažovanosti v CSR

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Title in English	Reasons for CSR involvement
Authors	KAŠPAROVÁ Klára BLAŽEK Ladislav
Year of publication	2009
Type	Article in Proceedings
Conference	Vývojové tendence podniků V: specifický výzkum Katedry podnikového hospodářství.
MU Faculty or unit	Faculty of Economics and Administration
Citation
Field	Economy
Keywords	CSR; reasons for CSR; involvement benefits from CSR activities
Description	The paper focuses on the analysis and interpretation of the open question in the part B6 of questionnaire used in the first phase of Research of Department of Corporate economy and The Centre of the Research of competitiveness of the Czech economy. The first aim of paper was to identify reasons for involvement in CSR and distribution of frequency of these reasons. The second aim was to find out if the companies realize CSR activities only for the marketing purposes. The last aim of the paper was to compare identified reasons with the globally mentioned benefits resulting from CSR activities.
Related projects:	Research Centre for the Competitiveness of the Czech Economy