The Relationships of the Slovak and Czech enterprises towards their stakeholders (By semantic selection test)
| Authors | |
|---|---|
| Year of publication | 2009 |
| Type | Article in Periodical |
| Magazine / Source | E + M Ekonomie a management |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | relationship marketing; stakeholders; enterprises; semantic selection test; attitudes |
| Description | The relationships with customers but also with other stakeholders a business comes into contact are an inevitable part of enterprises interests and requires careful managing. While some contacts are short and relatively unimportant, others are close and enduring. The choice and development of the right relationship is not easy and the knowledge about the perception of both partners from this dyadic relationship may be a good base for elimination of mutual barriers that could imply improvement of the relationship. Many aspects from this field may be examined; the main goal of our article was to research attitudes (specifically their emotional part) of Slovak and Czech enterprises towards particular stakeholders that can reflect one dimension of the relationship. To obtain basic information about the attitudes we interviewed 115 micro and small enterprises from the Czech and Slovak Republic, out of which 54 were micro companies and 61 were small companies. The method of semantic selection test was adopted for the purpose of this research. We used correspondence analysis to provide structural and quantitative information about the relationships of the respondents towards particular types of stakeholders. In our article we present information about the situation in the Slovak Republic, in the Czech Republic and a comparison of both countries under study. We found out that there were not notable differences between both countries. The most positive attitudes were expressed towards customers, employees and academic centres, the most negative ones were towards competition and state and local administration authorities. Other future research might reveal the background of negative attitudes with particular stakeholders, their reasons, and after obtaining this information it would be possible to recommend solutions how to change the perception, eliminate barriers and subsequently improve relationships and develop a stakeholder strategy. |
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