Quality of Buyer-Seller Relationships from Value Creation Perspective

Investor logo

Warning

This publication doesn't include Faculty of Sports Studies. It includes Faculty of Economics and Administration. Official publication website can be found on muni.cz.
Authors

ŠKAPA Radoslav KUBÁTOVÁ Eva

Year of publication 2009
Type Article in Periodical
Magazine / Source Portuguese Journal of Management Studies
MU Faculty or unit

Faculty of Economics and Administration

Citation
Web http://pascal.iseg.utl.pt/~pjms/
Field Economy
Keywords Buyer-seller relationships; desk research; value and value creation
Description The economic performance of a company does not depend on the company itself, but on its relationships to other subjects and the ability to create value from such relationships. A paradigm shift in management towards a network perspective goes hand in hand with a new understanding of value and the value-creation process. In our article we try to identify direct and indirect ways of how value is created in relationships. We also analyse two different kinds of relationships to prove that relationships which stimulate the further development of companies create value more indirectly than relationships which just support the economic stability of companies.
Related projects:

You are running an old browser version. We recommend updating your browser to its latest version.

More info