Vztahy SME se stakeholdery

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Title in English	Relationships of SME with stakeholders
Authors	KAŠPAROVÁ Klára KLAPALOVÁ Alena
Year of publication	2007
Type	Article in Proceedings
Conference	Vývojové tendence podniků III
MU Faculty or unit	Faculty of Economics and Administration
Citation
Field	Management and administrative
Keywords	Relationship marketing relationships stakeholders MSE
Description	Paper presents the part of the results of the research realised in 20 micro and small enterprises of the Southern Moravian region of the Czech republic. The results of individual interviews are presented, focused at management motivation and expectation in relation to the building and maintainance of relationships with companies stakeholders. The research was realised in the frame of more compex international comparative project Relationship marketing of micro and small enterprises along with territorial self-governments comparative research.
Related projects:	Research Centre for the Competitiveness of the Czech Economy