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Title in English	Customer satisfaction
Authors	KLAPALOVÁ Alena
Year of publication	2007
Type	Article in Proceedings
Conference	Obchod, jakost a finance v podnicích - determinanty konkurenceschopnosti V
MU Faculty or unit	Faculty of Economics and Administration
Citation
Field	Management and administrative
Keywords	Customer satisfaction national models of satisfaction surveys measurement complexity
Description	Paper presents a fragment of the theoretical knowledge concerning the issue of the customer satisfaction and the possibilities of its measurement as well as the results of some empirical surveys dealing with this theme in the Czech and Slovak republic and some other countries. This knowledge is a part of the specific research project outcome of the Department of the Corporate Economics, Faculty of Economics and Public Administration, Masaryk University Brno with the topic Enterprises Competitiveness.
Related projects:	Research Centre for the Competitiveness of the Czech Economy