Diskriminační analýza pro vícerozměrná binární data
Title in English | Discrimination with Multivariate Binary Data |
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Authors | |
Year of publication | 2004 |
Type | Article in Proceedings |
Conference | APLIMAT 2004 |
MU Faculty or unit | |
Citation | |
Field | Applied statistics, operation research |
Keywords | discriminant analysis; multivariate binary data; kernel density estimation; product kernels; bandwidth choice |
Description | We often work, during marketing research, with indicators which have no continuous distribution. We have met with this situation in questionnaire examination whose aim was to find out which services guaranteed by trade discriminate customers of foodstuffs shops in České Budějovice on "permanent" and "occasional" customers of supermarkets. The studied indicators had binary distribution. Therefore we have used methods of discrimination for multivariate binary data. Those methods are rarely used in applications. |
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