Diskontní prodejny v ČR

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Title in English	The discount stores in the Czech republic
Authors	ŠKAPA Radoslav
Year of publication	2003
Type	Article in Proceedings
Conference	Ekonomika firiem 2003
MU Faculty or unit	Faculty of Economics and Administration
Citation
Field	Economy
Keywords	analysis; marketing's mix; marketing's instruments
Description	The topic of this paper are problems development of discount stores in the Czech republic.
Related projects:	Multi-factor analysis of company successfulness