Čistší produkce - úkolu marketingu a logistiky?

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Title in English	Cleaner production - the task for marketing and management?
Authors	ŠKAPA Radoslav
Year of publication	2002
Type	Article in Proceedings
Conference	Environmental Economics, Policy and International Environmental Relations: Focus on Visegrad Group Countries
MU Faculty or unit	Faculty of Economics and Administration
Citation
Field	Economy
Keywords	green marketing; quality award
Description	The article poins out the opportunities of marketing and logistic instruments for reinforcing the cleaner production programs.
Related projects:	Multi-factor analysis of company successfulness