Lidské zdroje v podnikové ekonomice
| Title in English | Human sources ... |
|---|---|
| Authors | |
| Year of publication | 2001 |
| Type | Article in Proceedings |
| Conference | Faktory úspěšnosti podniku |
| MU Faculty or unit | |
| Citation | |
| Field | Management and administrative |
| Keywords | human sources; production work faktor; personal marketing; |
| Description | Human sources indicate the produktion work factor. The personal marketing is doctrine discoursing optimum structuralisation of the personal domain. It reflects enriched view at the economic nature of the production work factor. Contrary to the work factor general definition as the measure preparedness and readiness to preform the work, the general definition of the work factor as an elementary measure of the preparedness and hospitability, the personal marketing uses the said four factors as the whole. |
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