Risk communication during crisis and post-crisis loops : how governments communicated about the COVID-19 pandemic and vaccines: conceptual framework

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Authors

COMAN Ioana A. LILLEKER Darren GREGOR Miloš

Year of publication 2025
Type Chapter of a book
MU Faculty or unit

Faculty of Social Studies

Citation COMAN, Ioana A., Darren LILLEKER and Miloš GREGOR. Risk communication during crisis and post-crisis loops : how governments communicated about the COVID-19 pandemic and vaccines: conceptual framework. In Coman, Ioana A.; Gregor, Miloš; Lilleker, Darren. Risk Communication and COVID-19 : Governmental Communication and Management of Pandemic. London, New York: Routledge, 2025, p. 6-22. Politics, Media and Political Communication. ISBN 978-1-032-51320-1. Available from: https://dx.doi.org/10.4324/9781003401681-3.
Description The chapter examines risk communication during crisis and post-crisis periods, focusing on governmental strategies during the COVID-19 pandemic. Using an adapted framework, it explores five critical factors: messenger credibility, message clarity, communication methods, emotional framing, and public trust. The analysis highlights the dynamic nature of pandemic communication and offers insights into improving crisis responses.
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