Introduction
| Authors | |
|---|---|
| Year of publication | 2025 |
| Type | Popularization text |
| MU Faculty or unit | |
| Citation | |
| Description | The introductory chapter outlines the conceptual framework for analyzing governmental risk communication during the COVID-19 pandemic. It introduces key dimensions: messenger credibility, message clarity, communication methods, emotional framing, and public trust. The chapter highlights global variations and challenges and explores how these factors influenced compliance with health measures. The authors emphasize the entanglement of risk and crisis communication, arguing for adaptive, transparent, and culturally sensitive approaches to enhance public understanding and trust during health crises. |
| Related projects: |