Exploring cross-cultural variations in visual attention patterns inside and outside national borders using immersive virtual reality

Warning

This publication doesn't include Faculty of Sports Studies. It includes Faculty of Arts. Official publication website can be found on muni.cz.

Authors	ŠAŠINKOVÁ Alžběta ČENĚK Jiří UGWITZ Pavel TSAI Jie-Li GIANNOPOULOS Ioannis LACKO David STACHOŇ Zdeněk JAN Fitz ŠAŠINKA Čeněk
Year of publication	2023
Type	Article in Periodical
Magazine / Source	SCIENTIFIC REPORTS
MU Faculty or unit	Faculty of Arts
Citation
Web	https://www.nature.com/articles/s41598-023-46103-1#citeas
Doi	http://dx.doi.org/10.1038/s41598-023-46103-1
Keywords	cross-cultural comparison; visual attention; eye-tracking; virtual reality; cognitive style
Description	Experimental study validating a traditional theory of differences in cognitive processing of complex visual stimuli in relation to a cultural area. The study utilised a combination of fully immersive virtual reality to administer the stimuli while logging oculomotor data with an eye-tracking device inserted in the VR headset. Samples from five cultural areas were included: Taiwan, West Turkey, East Turkey, Czechia, and Ghana.
Related projects:	The influence of socio-cultural factors and writing system on perception and cognition of complex visual stimuli