The Economic Concept of Willingness to Pay in a Sport Enviroment

Authors

VYROUBAL Martin

Year of publication 2023
Type Article in Proceedings
Conference Management, technology and sport. Proceedings of the Second International Conference.
MU Faculty or unit

Faculty of Sports Studies

Citation
Web https://munispace.muni.cz/library/catalog/book/2238
Keywords willingness-to-pay; contingent valuation method; sport financing
Description This paper explores the economic concept of willingness to pay (WTP) in a sporting environment. The paper introduces the specifics of the sports industry, provides insights into current research, and presents methods used in willingness to pay research in scholarly articles, with the greatest emphasis on the contingent valuation method, which is widely used in willingness to pay research. The article is compiled in a research manner and aims to provide an overview of the ways in which research could be conducted that would be useful for finding alternative ways of financing the sports sector, especially in the Czech Republic, where not many similar articles on the topic have been published.

You are running an old browser version. We recommend updating your browser to its latest version.

More info