Technologie eye-trackingu v imerzivní virtuální realitě: Možnosti a limity v interkulturním výzkumu

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Title in English EYE-TRACKING TECHNOLOGY IN IMMERSIVE VIRTUAL REALITY: POSSIBILITIES AND LIMITATIONS IN CROSS-CULTURAL RESEARCH
Authors

ŠAŠINKOVÁ Alžběta ŠAŠINKA Čeněk UGWITZ Pavel FITZ Jan STACHOŇ Zdeněk ČENĚK Jiří LACKO David LU Wei-lun JUŘÍK Vojtěch

Year of publication 2020
Type Article in Proceedings
Conference PhD existence 2020. Člověk a čas. Československá psychologická konference (nejen) pro doktorandy a o doktorandech: Sborník odborných příspěvků
MU Faculty or unit

Faculty of Arts

Citation
Web https://phdexistence.cz/wp-content/uploads/2020/06/PhdExistence2020.pdf
Keywords cross-cultural research; eye-tracking; virtual reality; distribution of attention
Description Experimental designs are always limited by the possibilities of technological solutions used for data collection. This paper aims at presenting hardware and software solution for eye-tracking implemented in an immersive virtual reality device, which was designed for the purpose of a cross-cultural study. This study focuses on differences in visual perception, and distri-bution of attention on focal objects and the scene’s background is the main parameter to measure. As for hardware, eye-tracking kit by Pupil Labs and HTC Vive Pro head mounted display were used. The experimental stimuli including eye-tracking data collection component were created in the Unity engine. This paper presents inter alia the nature of the collected eye-tracking data and selected options for their analysis.
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