Practical Application of Sentiment Indicators in Financial Analysis: Behavioral Finance Approach

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Authors	RAKOVSKÁ Zuzana SVOBODA Martin
Year of publication	2016
Type	Article in Proceedings
Conference	European Financial Systems 2016
MU Faculty or unit	Faculty of Economics and Administration
Citation
Web	http://is.muni.cz/do/econ/sborniky/2016/EFS2016-Proceedings_final_September_12_final_web.pdf
Field	Management and administrative
Keywords	sentiment indicator; behavioral finance; heuristics and biases
Description	Behavioral finance assumes that individual financial decisions are influenced by emotions and mood. A public sentiment and its effect on collective decision-making have been studied in a number of publications giving the vast variety of research design. This paper examines various techniques in measuring market sentiment and its applications in analysis of financial data. Using a qualitative, exploratory approach, the study identifies trends in sentiment indicators and also tries to analytically categorize heuristics and behavioral biases connected to public mood.
Related projects:	Behaviorální a znalostní aspekty obchodování a oceňování finančních aktiv