Practical Application of Sentiment Indicators in Financial Analysis: Behavioral Finance Approach

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Authors

RAKOVSKÁ Zuzana SVOBODA Martin

Year of publication 2016
Type Article in Proceedings
Conference European Financial Systems 2016
MU Faculty or unit

Faculty of Economics and Administration

Citation
Web http://is.muni.cz/do/econ/sborniky/2016/EFS2016-Proceedings_final_September_12_final_web.pdf
Field Management and administrative
Keywords sentiment indicator; behavioral finance; heuristics and biases
Description Behavioral finance assumes that individual financial decisions are influenced by emotions and mood. A public sentiment and its effect on collective decision-making have been studied in a number of publications giving the vast variety of research design. This paper examines various techniques in measuring market sentiment and its applications in analysis of financial data. Using a qualitative, exploratory approach, the study identifies trends in sentiment indicators and also tries to analytically categorize heuristics and behavioral biases connected to public mood.
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