The Analyzes of Model of Investment Decision Making
| Authors | |
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| Year of publication | 2016 |
| Type | Article in Proceedings |
| Conference | Řízení a modelování finančních rizik: sborník z příspěvků 8. ročníku mezinárodní vědecké konference |
| MU Faculty or unit | |
| Citation | |
| Keywords | Behavioral finance; decision making |
| Description | The process of investment decision making is one of the most important areas of behavioral finance. The way individuals decide in financial markets and how they should make their investment decisions was a subject of number of studies that introduced numerous models of investment decision making. The goal of this paper is to analyze existing models of investment decision making and based on conducted analyzes recommend their usage in investment decision making. The study concentrates on psych-graphic models. The study also provides brief overview of behavioral biases influencing particular studied models of investment decision making. The methods used for the purpose of this study are especially description, enabling to make the first assessment of the models, and comparison. As a result of conducted analyzes there are introduced suggestions for improvements for the existing models and possible inputs for creation of a new model of investment decision that combines the benefits of studied models and reduces the weaknesses. |
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