The Real Value of Private Information - Two Experimental Studies
| Authors | |
|---|---|
| Year of publication | 2012 |
| Type | Article in Periodical |
| Magazine / Source | ERCIM News |
| MU Faculty or unit | |
| Citation | |
| Field | Informatics |
| Keywords | privacy; exeriment; valuation |
| Description | As a part of our research on privacy protection and identity management, we conducted two experiments to find out how people value their private information. Privacy and control of private information sharing/flow is becoming a crucial part of everyday “online” life. But still, people seem to be prepared to disclose some of their private data for a very modest reward – loyalty cards, for example, allow profiling of customers behavior and use this information for, e.g., personalized advertisements. Search engines and social networks can track users browsing activities via embedded sharing buttons – this is a very common technique and even if we are not a member of a social network, there is a lot of evidence about our browsing history. This can also be used for providing customized content. |
| Related projects: |